{"id":8659,"date":"2019-11-18T12:29:48","date_gmt":"2019-11-18T12:29:48","guid":{"rendered":"https:\/\/www.webarro.com\/ae\/?p=8659"},"modified":"2020-01-09T11:52:34","modified_gmt":"2020-01-09T11:52:34","slug":"what-is-your-digital-marketing-strategy-to-make-the-most-of-expo-2020-dubai","status":"publish","type":"post","link":"https:\/\/www.webarro.com\/ae\/what-is-your-digital-marketing-strategy-to-make-the-most-of-expo-2020-dubai\/","title":{"rendered":"What is your digital marketing strategy for Expo 2020?"},"content":{"rendered":"\n

With 2019 coming to an end, it\u2019s time to be excited about the greatest global corporate festival \u2013 Dubai Expo 2020<\/a>. The theme of the Expo “Connecting Minds, Creating the Future”, suggests great minds from all around the world will collaborate during this mammoth extravaganza. The event is expected to attract 25 million visitors with around 70% visitors from outside the country.<\/p>\n\n\n\n

Brands across the world are prepping up to grow their business and market awareness alongside the launch of the Expo. If you still do not have a strategy in place to make most of Expo 2020, your brand is likely to fall behind! <\/p>\n\n\n\n

1. Leverage the online marketplace <\/strong><\/p>\n\n\n\n

Expo 2020 has created an Online Marketplace<\/a> where participants can showcase their products or services to visitors of this portal. It is one of your greatest chances to show the world what you\u2019ve got. <\/p>\n\n\n\n

2. Use email marketing to build brand awareness<\/strong><\/p>\n\n\n\n

One of the key benefits of being a sponsor,\npartner or participant at a corporate event is the exclusive access to the\nemail database with details of other participants. This helps you to market\nyour brand and build hype before the event, network during the event and\nfollow-up prospects after the event. You can add the event participation\ndetails in your email signature to gain more mileage from the event. <\/p>\n\n\n\n

3. Create buzz on social media <\/strong><\/p>\n\n\n\n

Do you want people to just stumble upon your\ntable by chance or do you want everyone to know beforehand that you’re going to\nbe there? If your answer is the latter, this is the right time to start making\na buzz about it through your social media channels before starting of the\nevent. <\/p>\n\n\n\n

That is not enough! During the event, make it a\npoint to tweet quotes from speakers and share pictures from the event to\nthousands of your followers on social media. Using the event hashtag #Expo2020\nand @-mentioning the speaker will help you gain better visibility and reach of\nyour social media posts. <\/p>\n\n\n\n

4. Seize the moment with moment marketing <\/strong><\/p>\n\n\n\n

Keep a close watch of the micro-moments from the\nExpo and make most of it by creating contextual social media posts based on the\ntrending moments. This requires good creativity and judgment to understand\nwhich moment would result in a perfect fit between the brand and what the\nmoment depicts. While it is true that the online audience will appreciate a\nbrand\u2019s quick and humorous take on an event, it is good to keep in mind that it\ncould be devastating if it backfires. <\/p>\n\n\n\n

5. Join social conversations<\/strong><\/p>\n\n\n\n

With less than a year to the event, the volume\nof chats around #Expo2020 has been increasing. Some of the participating\ncountries have created their own hashtags such as #ItalyExpo2020,\n#ScotExpo2020, etc., for better grouping and visibility. Brands should join the\nconversation on Twitter and other social media channels to make most of the\nevent. <\/p>\n\n\n\n

6. Optimize your online presence <\/strong><\/p>\n\n\n\n

For an event of grander scale such as the Expo\n2020, the number of indirect beneficiaries could be more than direct\nbeneficiaries such as the event participants and sponsors. For instance, just\nimagine the number of Google searches that will be made by 25 million visitors\nover a period of six months from October 20, 2020, to April 10, 2021. It is an\neasy guess what many of these visitors would be searching for \u2013 hotels to stay,\nplaces to visit, restaurants to dine in, places to shop and the list goes on.\nIn other words, some of the industries which will indirectly benefit from the\nevent are hospitality, tourism, travel, food and retail. However, only those\nbusinesses with a well-rounded online marketing strategy and a search-optimized\nwebsite will be able to capture and convert these search opportunities into business.\n<\/p>\n\n\n\n

Does your business have a clearly-defined digital marketing plan in place to attract, convince and convert your prospects? It\u2019s never too late! Get in touch with the experts at Webarro for a digital marketing strategy<\/a> made around Expo 2020.  <\/p>\n","protected":false},"excerpt":{"rendered":"

With 2019 coming to an end, it\u2019s time to be excited about the greatest global corporate festival \u2013 Dubai Expo 2020. The theme of the Expo [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":8660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[],"yoast_head":"\nWhat is your digital marketing strategy for Expo 2020?<\/title>\n<meta name=\"description\" content=\"If you still do not have a strategy in place to make most of the most awaited event of this year - Expo 2020, your brand is likely to fall behind! 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