In this digital era, it goes without saying that how much ever fabulous a website looks, it alone cannot bring traffic and generate business to the company. The reason’s quite obvious- there’s lot of other interesting stuff that’s clamouring for our attention on the online landscape. How then can a business attract new customers and generate business on the web? The answer could be a long to do list which starts from search engine optimisation to Google ads to digital marketing. If you are not yet ready to pump big money into these streams, here’s something you can at least start with- Social Media Marketing.
As a web development company specialised in developing WordPress based professional websites, here’s sharing the key social media marketing techniques that’s best suited for your WordPress website.
1. Create socially shareable content
One important factor that is to be considered while developing content for your website (be it in WordPress platform or in any other) is its social sharability. The social sharability of a piece of content determines whether it will be shared on social media by your customers and fans. If your website content is getting very less social shares, then it could be the indication that it’s time for you to have a relook at your writing style or the kind of topics covered in your blog post. Not to forget that visual content gets more likes and shares than other forms, as people are more attracted to images than text. Therefore, to improve the chances of sharing, it is important to create your content in multiple forms such as image, audio and video, apart from your regular blogs.
2. Automate sharing
One major advantage of having a WordPress website is the vast availability of plugins for almost everything and anything. This stands true for social media automation as well. There are a handful of plugins like SNAP, CoSchedule and various others that helps to automate repetitive tasks like sharing blogs on social media platforms. These plugins helps social media marketers invest their time effectively in more productive activities.
3. Make social sharing easy
Many websites have exciting socially shareable content, but still ends up with low social shares. The culprit could be social sharing buttons. Having highly visible social sharing buttons prods users to instantly share the content that they find interesting, which in turn affects your site’s visibility in social media platforms and website traffic levels. It also encourages new visitors to subscribe and follow the social media pages, which is another smart way to increase audience, customers and fan base. Here again, WordPress plugins could be your saviour. Try plugins such as Social Media Feather and WP Social Sharing which displays attractive social sharing and follow buttons to each piece of content on your site.
4. Keep social media pages live and exciting
It is true that creating original content on social media pages doesn’t come easily and requires lot of thought and creativity. However, it’s worth the effort, as it helps to engage users with the brand. One way to keep your social media pages fresh and updated is by keeping watch on the latest news, events and latest developments in the industry and updating it on your social media channels. Another way to keep your social media pages exciting is by rolling out offers and conducting polls and quizzes that will engage the users.