Many small and medium-sized business owners raise eyebrows when asked about the practise of blogging. This ascends from the notion that having a website is all that’s needed to generate leads and flourish business online. Read on, as we answer the commonly asked question “why my website needs a blog?”
Generates website traffic
The primary purpose of having an online presence or devoting in search engine optimisation activities is traffic generation. The logic is simple- traffic from the right demographics translates to leads, prospects and paying customers. This is where blogs help. Search optimised blogs with appropriate titles and content increases the chances of your blog appearing in online searches made by people who are searching for products or services just as yours. Publishing blogs at regular intervals on service related topics ensure a steady traffic flow by goading customers to your blog page and eventually to the website offerings.
Boosts social media presence
Publishing blogs regularly on your website is an easy way to ensures that your social media pages remain live and active. For platforms like WordPress, various plugins offer auto-blog-post option, where blogs are posted on your social media pages as and when it’s published in the website. If your readers find the blog informative and interesting, it could even spread like wildfire, offering your website an unprecedented levels of visibility.
Increases email subscriber base
If you are looking for a way to build your email database, blogging could be the answer. When readers find value in your blogs and articles, they are inclined to subscribe to your blogs. This in turn becomes a valuable source of information for future marketing campaigns, lead generation or for sending e-books and promo materials. The conversion rate from the email subscriber base is generally observed to be high. This is because those subscribed are the ones who are genuinely interested in your services and therefore a high percentage of sent emails are opened and read.
Establish yourself as an industry expert
Blogging is an effective medium to let the world know what you are good at. By converting your industry and domain knowledge into blogs, you let your readers know your expertise. This increases your trustworthiness as a brand, especially among prospects and first time buyers. Be sure to maintain a blog publishing frequency as it helps in sending positive signal to your readers that you’re on top of trends.