What is On-Page and Off-Page SEO?January 26, 2019
It goes without saying that every business needs lead! Yet, when it comes to generating leads most businesses get it all wrong, even the most tech-savvy ones.
So what should a company do? Throw some marketing campaigns at the wall and desperately hope for one of them to stick?
Maybe it could work, but definitely it would be time-consuming, expensive, exasperating and in all, wasteful. Save the heartache and try not to make these lead generation mistakes from the get-go.
- Not optimizing your website top pages for lead generation
If you closely examine your website pages, you can see a vast majority of the traffic comes to certain specific pages, maybe homepage or ‘contact us’. So definitely you should treat them as opportunities to convert, otherwise, you leave potentially massive lead numbers on the table.
- Spending too much on marketing activities that don’t produce ROI
The resources spent on an advertising campaign of “general awareness” to a wide mass usually go waste without any results. Meanwhile, if the fund goes to reach out to a small targeted audience who are the key prospects of your company, it can produce strong leads and thereby sure ROI.
- Buying emails list to generate leads
Out of desperation, if you are buying or renting the email contact list, it will cause you more harm than good. Not only will it harm your email deliverability and IP reputation but there is a fair chance of people who have never heard of your company may find you annoying or mark you as spam.
- Not publishing compelling content
Making too much “noise” by advertising and listings and focusing on digital ads more may drive visitors away. Whereas real connections through compelling and helpful content tend to high-quality leads and conversions.
- Careless handling of your inbound leads
What happens when an interested customer respond to your ads or give a call to your company? Remember the ‘first impression is the best impression.’ Getting dumped into a voicemail or giving an impersonal automated email reply can quickly chase away the clients and make a permanent bad impression on your business venture.
- Giving up on leads too quickly
If you are not ready to follow up a lead consistently, someone else will. And then it’s not the question of if they are going to buy, but it’s a question of ’when.’ So it is important to organize your database and strategically route your leads for fast follow-up.
- Not asking for referrals to loyal customers
Your existing loyal customers are indeed the gold mine upon which your company exists but seldom explored by many. Current customers can often turn into the best of sales leads who can guide you to new ones. Not asking them for sales referral is yet another mistake but never be pushy or indiscriminate in your request.
- Underutilizing social media for lead generation
Not channelizing the social media strategically can be a lead generation blunder which will cost you dearly. The tweets on your twitter account should contain a value proposition, a short URL linking to the landing page with a form. Facebook pages with a call-to-action feature help to drive more traffic to lead generation forms on your website. LinkedIn, one of the most sophisticated social platforms can also publish your lead-generating content directly to your business.
- Not using the best lead generation tools
Not utilizing proper tools to connect with the people who are visiting your site will definitely give you hard time generating good leads. Right tools to know what’s resonating with your customers and what does not can give you the best insight and best ROI.