It is true that Adobe Flash could make your website look catchy and fancy through its video/ audio and 3D content playback feature. That itself could be the reason why many businesses hastened to incorporate Flash into their website, which includes the likes of Nike, HP, Nokia, HBO, YouTube and many others. But that was early and mid-2000! Times have changed, so have technologies. Today, Flash has been replaced by other web based software platforms, making it nothing but obsolete. However, even after a decade, you would still find business websites running on flash, being oblivious about how it directly affects their bottom-line. Here’s presenting three important reasons why you should bid adieu to your Flash based website, how much ever cool it looks.
1. It’s hidden in online searches
Most search engines cannot understand Flash based website content. The reason- Flash gives all of its content to the browser in one pile of code, making it impossible for search engines to crawl and index the information. Even if they do, the chances are high that it could be full of errors, as the words in Flash is often broken down into individual letters to animate them or to give graphical effects. It is true that over the years Google has greatly improved its indexing capability of Flash content, but even then their advice is simple – restrain from using Flash content in your website, unless it is for some decorative purpose. This is because – over other formats, search engines give priority to easily readable HTML content as it comes in structured SEO friendly format including anchor text, headlines, meta tag, tiles, description and others.
After all, what’s the point of having a fabulous-looking website if it’s hidden from your target audience who could be searching for your kind of service on the search engines?
2. It’s not supported by most mobile devices
It all started when Apple announced that Flash will not be part of its iPhones and iPads, as it drains battery, consumes a lot of memory and causes performance issues. Later, other mobiles manufacturers too moved away from supporting Flash in their devices, making Flash based websites less mobile-friendly, even on Android devices. Not just that- if your website’s navigation is Flash based then those accessing the website via mobile device, will not be able to click and access your sections. Forget bookmarking sections or searching in-page!
3. It’s got chronic performance issues
First of all, you need a Flash plug-in to view the Flash content in a website. It means that- visitors need to install and periodically update the Adobe Flash player to view the website content. At one time, may be 5 or 10 years back, internet users were willing to patiently go through this annoying process, as they didn’t have other options. Not anymore! Now, internet browsers themselves are encouraging users to block or avoid visiting sites that uses Flash, due to security concerns. Take for example- it was not long ago when Google Chrome and Mozilla Firefox recently disabled support for Flash, due to hacking attacks.
That’s not it. There are various other performance issues such as high consumption of bandwidth, slowing down of browsers, high website loading time, higher power consumption leading to quick battery drain for mobile devices and many other leading to frequent crashes. Aren’t these reasons good enough for you to chuck your Flash based website and move to a website built on a scalable Content Management System such as WordPress.