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How to protect my video content on YouTube?

August 17, 2018
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With over a billion users and counting, YouTube is definitely one of the best online platforms for publishing and promoting your video content. However, even after its worldwide popularity, many are still apprehensive about sharing their content on YouTube. The reason for their fright is obvious and genuine – data theft, infringement or digital copycats as they call it, who are on a lookout for opportunities to make some quick bucks by copying, reproducing and circulating your content online, without your knowledge and permission.

 

The obvious question that haunts many content producers is – how then can I protect my content from being copied by others? The answer isn’t all that comforting, for the truth is – from a technology point of view, there is nothing much you can do to keep your original music, video and other content from being copied and downloaded by others. The only good news here is that through the Content Identification Programme,  YouTube is doing all that it can to protect the rights of the content creators or at least to stop cyber thieves from monetizing on another’s creative efforts. Read on to know what YouTube is doing to protect your original content.

 

Content Identification Programme

Under YouTube’s Content Identification Programme, a unique Content ID is issued to the copyright owner of audio, visual or audio-visual content uploaded on their YouTube channel. The Content ID makes it easy for copyright owners to identify and manage their content online.

 

The ID is issued only to those content owners who meet all of the qualifying criterions listed in the website, the first and foremost – applicants must be able to provide evidence of the copyrighted content for which they control exclusive rights.

 

Every time a video is uploaded on YouTube, it is scanned against a database that contains copyrighted content assigned with a Content ID. If the uploaded video is found to have content that matches the copyrighted content, the copyright owners are intimated and a Content ID claim is issued to the other party. The copyright owners then get to choose one of the following actions against such copyright violations.

 

  • Muting– If a video file is found to have copyright-protected music, the owner can choose to mute the audio. It means that the viewers can still watch the video, but without being able to listen to the audio track.

 

  • Blocking– For copied video files, the copyright owner can block the entire video to avoid further unauthorised online distribution. This blockage can be performed worldwide or in selected geographical regions, as required. Alternatively, the content owner can choose to restrict the apps, devices or websites on which the video can appear, apart from YouTube.

 

  • Monetising– For those copyright owners whose primary objective is to convert their video content into earnings, can choose to monetize their videos by running advertisements against the shared videos.

 

  • Tracking– If the copyright owner’s primary objective is maximum viewership and if there is no conflict of interest in other people uploading and circulating their video, they can allow users to continue the online distribution of the video, while the owner can closely track the video viewership statistics.

 

Watermarking

It may not be always possible to copyright your videos or get a YouTube Content ID assigned to your videos. The least that you can do in such scenarios is to watermark your videos. Watermark or “bug” is an identifying image, logo, name, channel or URL that is used in your video, in order to notify the original source or the owner of the video. Though adding watermark doesn’t stop your videos from being copied, it will be easily evident who the video originally belongs to.

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