If you’re a new business in town and you are not using Facebook to its potential, you’re missing out on the most lucrative opportunities. Facebook advertising can be one of the most effective marketing strategies for the small businesses for the simple reason that almost everyone is on Facebook and your chances for showcasing your products are far higher than any other platform.
The best part about Facebook ads is that you don’t need a humungous budget to start with and yet you can effectively reach out to your target audience. Offline marketing is no longer an option in the current digital world and therefore, small businesses and startups need to bring out their A game through online marketing. That’s where Facebook comes in handy.
A lot of small businesses fail to reach their target audience even though the most intuitive platform like Facebook. What do they do wrong and more importantly, how can you ensure that you don’t repeat their mistakes? Let us tell you all about it.
Research your target audience to create better ads
The foremost task before you invest in advertising is to know your audience. If you are advertising an offer, you have to be specific about your target markets to get better results. If your product or service offers solutions, you must identify the pain points of your audience in order to connect with them. How to understand your audience and know about the pain points? It’s simple – ask them. Conduct polls and surveys, talk to them personally and understand what they are looking for. Facebook groups also offer a great platform to connect with your users and identify their needs. The deeper you delve into researching your audience, the closer you’ll come to identify your target.
Facebook lets you target your audience better than any other platform, especially in the case of B2C companies. You can choose from age and relationship status to behavior, interests and gender of your audience while placing an ad. So, if you know your audience better, you can create more specific, targeted ads for your business.
Choose your own budget
With Facebook ads, you don’t have to worry about boring a huge hole in your pocket for marketing. Facebook lets you choose your budget and that is a huge relief for startups and small companies that aren’t looking to spend a fortune on advertising. You can start with a small budget of $10 for five days and monitor the amount of engagement on your posts. By analyzing whether your target audience is responding to your ads or not, you can decide for yourself if Facebook advertising is the way to go for your business.
Create meaningful and attractive ads
When advertising on online media, you must always consider one simple fact – the attention span of your audience is a few seconds and you must get your message across to them within those few seconds or the opportunity is lost. Therefore, it is important to create attractive ads that are significant to your audience. Facebook ads provide the option to include multiple images when creating an ad. Use this feature wisely. You can link these images to different landing pages on your website. It works perfectly for e-commerce websites and if you’re into the same line of business, this feature is likely to help you sell more. You can communicate more and engage your audience effectively through these multi-image ads. Attractive images and impactful content are keys to grab your audience’s attention.
Get quality leads through FB ads
Let us clear the air before we proceed further. You won’t convert every click on your ad into a sale and not every curious user will be your customer. That being said, Facebook ads help you generate high-quality leads and prospects, and it is up to you how well you nurture these leads. With proper lead nurturing, you can develop relationships with your business prospects at every stage of the sales funnel, and through every step of the buyer’s journey.
With Facebook ads, you don’t have to guess how your ad is performing or whether you have understood the requirements of your audience. Facebook provides something called a relevance score that tells you how relevant your ad has been after the first 500 impressions. It helps you as an advertiser to analyze if Facebook is suitable for your marketing efforts and also provides a thorough understanding of your target audience.
Wait no more. Get started with Facebook ads and let your buyers know about the amazing products or services that you offer.