So, you have a stunning website and you have spent a great deal of time and money designing it to perfection with the latest technology available. Yet, your website seems to lack visitors or has a high bounce rate. Ever wonder why? It’s because you forgot to pay attention to the website content and content marketing.
Your visitors are not on your website just for the stunning visuals, they also want to know more about what you offer and if you do not enforce your online presence with appropriate website content, they would find the information elsewhere. Creating good content and using proper content marketing strategies are not as easy as they sound. If you’re writing a lot of content without substance while your competitors are producing the same amount of content full of value, chances are that your competitor will overtake you in a matter of time and your audience will choose them over you.
Your content defines your online presence and therefore, it is important that you pay attention to it. We have listed the top 5 website content mistakes most businesses make. Read on to find out if you’re making these mistakes too!
1. You don’t promote your content
Rising above your competition isn’t an automatic process. You may write brilliant content for your website but if you don’t put it out on a platform for readers to consume, it won’t help you or your business. Content creation and promotion go hand-in-hand. Develop a sound content promotion strategy when you write your content. Even the smallest amount of content you put out on the social media platforms can earn you a lot of traffic.
2. Your content isn’t meant for you
What’s the matter? You wrote a masterpiece and yet, your readers won’t read it? It’s because what you think is a masterpiece, may just be an ordinary piece of content for your readers or they simply don’t want to read anything related to the subject.
While writing website content, it is imperative that you understand that you’re not writing it for yourself. Keep your readership in mind, look through the analytics with a fine-toothed comb to find out what your visitors are looking for, and then write your content.
3. Too much focus on SEO
SEO is important for your content to appear in search results but stuffing keywords just for SEO purposes reduces the value of your content. Your primary focus should be to create valuable content that would drive visitors to your website and increase user engagement. Insert keywords only where it fits and adds value to your content.
4. You’re not reusing your old content
Content creation is a tough and expensive affair. To keep your users engaged and your costs low, you should reuse your old content. You can try updating your old content to make it more relevant, re-promote old content on social media channels, or update the keywords to optimize your content for search rankings. Reusing your content should be a crucial part of your content marketing strategy.
5. Misinterpreting your customers’ requirements
Like we said earlier, you’re creating content for your users and therefore, you should keep their needs in mind while doing so. If you don’t understand what your customers or users want, you will likely end up addressing issues that don’t exist or aren’t relevant.
The best way to know what your users want is to ask them. Social media platforms are an excellent medium to connect with your users. Ask them what they would like to read and what issues they would like you to address. This exercise will help you plan your content around the relevant issues of your customers and add more value to your content.