You have put in a month’s effort in launching a spectacular campaign and now that it is live, you have no idea how well it is performing. Does this scenario sound familiar to you? If it does, then you need to get an appropriate evaluation of your online presence through SEO dashboards.
Now, we can’t possibly emphasize the importance of SEO for your business more. To elevate your online presence, it is imperative to implement a proper SEO strategy. The aim of SEO is to generate content that precisely fulfills the purpose of user’s online searches through personalized content that search engines recognize as quantifiably valuable.
Through SEO dashboards, your marketing department can evaluate the performance of your website for organic search results. To determine your top performing landing pages, recognize relevant keywords, track the visibility of your campaigns, offers, and to identify areas where your website requires optimization, it is vital for you to track the SEO metrics month after month, religiously. Take a look at how SEO dashboards help you track your online presence in real-time.
What are SEO dashboards?
An SEO dashboard gives you insights into the SEO metrics and Key Performance Indicators (KPIs) that help marketing teams to understand the success rate of marketing efforts. A well-configures, personalized SEO dashboard can play a dynamic role in alerting marketers about threats or opportunities. The SEO dashboard displays relevant SEO metrics that allow your team to improve their organic search results and is an effective way to keep them on the same page to ensure relevant content is created for your target audience.
What does an SEO dashboard display?
Your personalized SEO dashboard will display the following metrics and KPIs:
SEO traffic: It measures the number of visitors and visits to your website from organic as well as paid searches.
Link building metrics: Link building is the process of securing hyperlinks from other websites to your own. Your dashboard will include this metric to show how much traffic those hyperlinks are bringing in.
Site audit: The basic purpose of SEO is to increase your site’s visibility and therefore, your dashboard provides you with the visibility data so that you can compare it with the previous month’s data.
Keyword ranking: With the help of the keyword ranking metrics, you can measure your SEO keyword ranking on targeted keywords, evaluate changes in ranking over time and identify which URL is ranked for that keyword.
Competition: The dashboard will also show you the competitors you’re up against and how you’re performing against them.
Google Search Console: Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. It gives you detailed information about your website and the people who visit it. You can use this metric to find out how many people are visiting your site and how they are finding it, whether more people are visiting your site through mobile devices or desktops, and which pages on your site are the most popular.
Why should you use Webarro’s SEO dashboard?
As you can clearly deduce from the points made earlier, SEO dashboards help you track your online performance. Webarro’s SEO dashboards provide you with all the necessary information about website traffic, SEO visibility, hyperlinks and backlinks, keyword ranking, and others on a single, unified platform. This real-time information gives you critical insights into your marketing efforts so that you don’t have to go into the field blindsided.
You get the essential data for your business at a glance through Webarro’s customized dashboards and that allows you to make crucial business decisions on the spot. You have easy access to fresh, instantly updated data that helps you react to sudden changes that may influence your site’s ranking. Apart from all these benefits, Webarro’s SEO dashboards provide you with the metrics related to your ranking and social media visibility and hence, allows you to monitor your traffic in a better way and formulate effective digital marketing strategies.
What are you waiting for? Talk to the experts at Webarro and get your own personalized SEO dashboard.
