If you think social media marketing is only confined to Facebook, Twitter and Instagram, then think again!
Social media engagement is undoubtedly the best way to make your brand’s presence felt in the online market. But the question that bothers most businesses is which social media should they go for? If you have already created a Facebook, Twitter and Instagram page for your business, then you then you have made a great start. Your next step should be pinning your best pictures on Pinterest.
According to the data revealed by Shareaholic.com, it was found that Pinterest has helped increase its traffic-driving capacity up to 7.10% from 4.79% within a span of three months (from December 2013 to March 2014). This 48% increase is a great number for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing.
Pinterest is a social media platform which comprises mostly images. With regular posts, you increase your social network over time by pins uploaded, saved, and shared photos which are then organized into pinboards. It has a huge fan base of over 70 million and still continues to grow. So, if you’re looking to build a memorable brand, here’s why you should go ahead and start pinning and invest your time in Pinterest marketing.
Drive traffic to your website
Pinterest provides a hover button which leads directly to your site. Use this feature to your advantage and drive more traffic to your site. Users can pin images directly from your site and check your site as well. You do not even have to worry about getting trained in Pinterest marketing because it provides a guided editor which helps you navigate through the pages without breaking a sweat.
Use Pinterest as a marketing tool
Almost 2/3rd of the content saved on Pinterest comes from businesses. Pinners use the platform to do a lot, for example, to create, to cook, and to buy. Users keep looking for new inspiration on the platform, if you can give it to them, they’ll be loyal to your brand. This feature isn’t available on other platforms like Facebook, Twitter, or Instagram.
Pinterest users are open to tasteful, creative marketing. According to a study by Millard Brown Digital in 2015 showed that 87% of Pinners surveyed bought a product on the platform; 93% of Pinners planned to purchase in the future using the platform; and 96% use Pinterest to research and gather information
This means you can reach out to your target audience, quicker and cheaper than with traditional social media advertising.
Display your key products for free
Pinterest is the perfect platform to display your products because you have an audience that’s interested in checking out new products. You don’t even need a marketing budget to display your products on Pinterest. You just need the time to pin your products regularly.
Longer exposure of products
Facebook advertisements are time bound. After a few hours, they perish and you have to design another advertisement campaign to stay fresh in your consumer’s mind. According to WebpageFX, the average lifespan of a Pinterest post is three and a half months, which is 1,600 times longer than a Facebook post. Your pin gets shared over time and you don’t have to repeat the pin over and over again to achieve this exposure.
