The homepage is the entrance to your website. Do you have all the necessary elements to make it engaging enough for your visitors? If you’re not sure, then read on.
The success of your website is the key to gaining conversions, and as a result, revenue for your business. If your user is turned off by your navigation, layout or design of your website, and particularly your homepage, they will leave and may not return. Thus, you lose a potential customer, but it could also cause them to visit your competitor instead.
Most of the times, you tend to miss out on essential homepage features because you simply haven’t given it a proper thought. This can prove disadvantageous to your business because you could miss out features that potential clients and customers may really value.
Here are five essential features that you must have on your website, if you don’t already have it.
1. Clear and concise menu
When a user visits your website, the first thing that gets his attention is your website’s menu. Most of the times, users end up on your website looking for a product, an answer to a question or a specific piece of information. Help them find those answers easily by having menu headers and dropdowns that are clear and appropriately defined and organized.
2. Strong call-to-action (CTA)
Say your visitor finds the product he is looking for but how does he get it? They can purchase the product if you have an e-commerce website but if you don’t sell your products online, they won’t have any way to get in touch with you. That’s why you need a strong CTA on your homepage, clearly indicating how to get in touch in case of queries or getting more information.
3. Display your key products
Don’t leave vague hints about your products or services on the homepage. Your visitors do not have a long attention span. Give them an easy understanding of the products and services your company provides. They need an easy way to figure out what your company does and what makes you unique. You do not have to elaborate on the products but ensure that your visitors have a fair idea about what you are selling. This information on your homepage can also help your website rank better on search engines.
4. SEO optimized title tags
Search engine optimization is crucial for your website. The homepage of a website has the highest authority and weight for a domain. That’s why every homepage should add the standard “home” page title tag with a target keyword that can attract inbound traffic from search engines.
5. Customer-centric message
We can’t stress more on the fact that your website is for your customers and not you. Most homepages boast about their products, services and awards. Instead, you should have a customer-centric homepage. Your homepage should be about the customer, not just the features, benefits or accolades of your company.