When you’re marketing your business online, you must remember one simple fact – the attention span of your audience is limited. They are not here to spend hours on one website unless you give them some very compelling reasons. It takes your audience only a few seconds to realize if they want to stay on your site or not. And this small window makes all the difference for your business, whether you’ll make a sale or lose a customer.
That’s why it is important for you to build a trustworthy website for your business. Especially if you’re running an online store, you must be extra careful about the security you provide to the visitor. Your visitor wants to know if your company’s product is actually going to meet their expectations as claimed. When your visitors feel they can trust the information provided and feel confident in their choices, they’re less likely to feel a need to go elsewhere.
But how can you build that trust amongst your website visitors? There are a few simple ways to make your website trustworthy. Let us tell you about it.
You may have a fast loading website with a custom domain, but there are a few other things that also need to be taken care of. Ensure that all the information on your website with reference to offers, shipping, contact information, product information and others are up-to-date. Go through all your product descriptions, as well as old blog posts to make sure that all the outdated information has been scraped off so that a potential customer is not misled.
Just like a beautifully decorated store on the street attracts your attention, so does a beautifully designed website. Before your visitors browse through your content, they look at the design. So, make sure that you have the right colors and composition along with an easy navigation to start with. There are numerous resources available for designing your website but it is always wise to seek a professional website designer’s help to create a stunning design.
Nowadays, online shoppers are more concerned about the privacy and security of their transactions when they purchase a product. A secure badge helps you prominently display the fact that your website is safe for financial transactions. It can be easily placed on the footer or the header o0f your website. If your e-commerce solution doesn’t automatically display the security information while checking out, it is recommended that you let your customers know about the security features of your website through your SSL certificate symbol or a notice.
Nothing is more frustrating than to have a query about a product and not having it answered right away. It is a good idea to have prominent CTAs all over the website, which makes it easier for your potential customers to contact you. You can also have a simple contact form so that visitors have a way to reach out to you if they want.
If you think your online activity doesn’t affect your brand, think again. Your potential customers will look for your social presence to check your website’s credibility. So, keep yourself and your brand active on the social media. It is important to show your audience that you’re engaging with them. It can range from posting testimonials and responding to the tweets by your followers to posting product shots on Instagram. Maintaining an online blog about your industry and products is also a great way to remain active and keep your audience engaged.