Have you ever wondered how long your users stay on your website before leaving? According to Tony Haile, CEO of Chartbeat, users generally leave a webpage within 15 seconds, but pages with a clear value proposition can hold users’ attention for much longer.
15 seconds – that’s the amount of time you have to get your user’s attention! According to a study by Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer, users generally read only a quarter of the text on your website before moving on to their next destination.
This data looks highly petrifying if your livelihood is dependent on your website. Some other studies have also defined the average time a user spends on a website somewhere between 30-59 seconds. But, the point here to consider is, do you have the right mix of content and media to capture your user’s attention within those few seconds to make them stay on your website? Let us take a look at what you need.