It was in 2015 that Google first announced the new algorithm which gives weightage to mobile friendly websites in Google’s mobile search results. A year later, Google rolled out the next version of the mobile-friendly algorithm which was to boost the ranking of responsive websites in online searches. And the verdict is out, loud and clear- if your website is not responsive, don’t expect it to be found in online searches. If your business website is not built on responsive web design methodologies, consider this article as your savior.
Responsive design is a smart solution that does not need separate mobile, PC and tablet versions of any site. It will assist in cutting down the design and maintenance expense by working on building sites that can adjust the design according to the screen size without distorting the clarity. This is why so many people are upgrading their website to a responsive website.
This design lets users browse the same website easily on different devices having the same elements and experience. The advantages of a responsive web design are clear: mobile friendly SEO, utilitarian, sanitary, etc… However, in addition to this, responsive web design can also help SEO. Let’s track down how!
Cut down SEO investment
The main object a website designed using responsive design techniques benefits SEO is, it will have a specific URL for both the desktop and mobile users. This enables all SEO allied efforts to be focused on a single entity rather than being divided between a desktop website and mobile website.
Save time and money wasted on mobile development
Responsive web design advises business owners save time and money that would be otherwise be frittered away on developing an additional mobile website. Choosing responsive design saves additional expenses on mobile development support and maintenance.
Gets better conversion rate
With a responsive web design, you can improve a page for desktop, mobile and tablet all within a single code basis. Again, adding to the efficiency of operating with a responsive website. This demonstrates the power and clearness of responsive web design.
Boosts local SEO ranking
If you are targeting local keywords in your website content, responsive web design can really increase local search clarity for your website. When users are looking for local businesses from a portable device, having a responsive design enables the users to seamlessly move from the search engine results page (SERP) to the site without getting any trouble navigating the site that they land on.
On the contrast, when your website is not mobile-friendly, your website will have a bad user experience, moving to high bounce rate for local mobile users, which negatively influences your website position in search results.
The responsive web design allows you to stay ahead of your opponents. With the upsurge in demand for tablets and smartphones, responsive design is the essential element that reduces development and maintenance expenses and enhances search visibility and exchanges. So look at your business website and go responsive.